Guest blogging and why it’s an Important Part of Content Marketing

Guest posting is truly a powerful mean for businesses to reach out to a wider audience and establish strong and meaningful relationships, connect with other people and create communities around their brands. You can guest post on other websites and blogs that are relevant to your niche, or invite experts and authority bloggers to share their insights with your readers.

Publishing guest posts is a win opportunity for all three sides involved:

As a blog owner you get new valuable content without having to actually create it. Your blog is regularly updated, the audience gets its daily dose of reading, and you can use the spare time to do something else that’s been waiting for your full attention.

As a guest blogger you get greater exposure to a new wider audience to which you probably couldn’t have accessed otherwise. The goal of everything we do as part of our content marketing strategies is to grow readership, and guest blogging can certainly help that. You can use the opportunity to sneak in a few links to your blog content that is relevant to the topic and audience, and you can arrange to have a byline with your blog URL and draw direct traffic as a result.

The readers win because they get to connect with other experts of the industry and learn more about their topic of interest, see it from a new point of view, expand their horizons, gain new perspectives that they can later discuss and comment on, and at the same time improving your brand engagement.

4 Reasons Why You Need to Guest Blog

There are many reasons why guest blogging will function as an effective addition to your brand and content marketing and increase the customer reach of your business.

Here is a list of the 4 most central reasons why you as an online business owner should highly consider guest blogging on relevant platforms and websites for your topic and niche.

1. Guest blogging helps to improve authority and brand recognition

When you guest post on other relevant quality and popular websites and blogs, people will notice you and start recognizing you as an authority in your niche, someone with ample knowledge within their topic of interest who they can turn to for expert advice.

The more in-depth and well-researched your guest content is, the greater the authority of your business in the eyes of your target market and engines will be. Authority is also important for social presence.

2. Guest blogging builds valuable backlinks

Guest posting gives you valuable backlinks to your website and blog, within the text or in the author’s bio, and this way drives greater and well-targeted traffic to your business.

Although Matt Cutts, head of Google’s webspam team, has officially warned against mass, low-quality guest posting, there’s no doubt that high-quality guest blogging at the right platform and for the right audience will remain a great way to build powerful backlinks for targeted traffic for many years to come.

3. Guest blogging increases exposure

Greater exposure for your website, and access to a relevant audience that is highly interested in your niche are probably the greatest gifts of guest blogging.

Select platforms with your target readership in mind and offer them high quality content that they’ll love to read and share with their personal and professional circles.

They will expand your reach further and potentially convert into regular followers and customers of your business.

4. Guest blogging provides new growth opportunities

Maybe you’ve just started an online business and you don’t yet have a huge following that would get the attention and interest of some major blogs and websites like Business Insider, The Huffington Post, or Mashable. Still, if you play your cards right, guest posting can be an amazing opportunity to get your business in “the league” as you increase your experience and improve your writing and pitching skills.

In fact, if you take a closer look at the bylines of the guest authors and contributors of these authority websites, you will notice that a large part of them are not popular and with huge readership at all, just regular bloggers and writers looking to increase their exposure, and confident enough to step up and approach with their content.

Connecting closer with fellow bloggers and industry experts can get you involved in other ventures as well which may potentially lead to additional income for you and your business.


Hope these are more than enough reasons for you to start guest blogging if you haven’t already. But don’t rush into it. Think about your business and goals, consider your target audience, what topics would they find interesting, and get them prepared for the “new-comers” in town.

For more information about guest blogging, see All you need to know to write and pitch a successful guest post.

Do you have any thoughts about guest blogging? Perhaps you have experience with it yourself? Feel free to share your thoughts in the comments below.