How To Make Money Using ClickFunnels: Website Integration and Affiliate Program

If you’re spending days and months creating sales funnels without seeing solid results, you might be doing something wrong. Let’s face it, for beginners, the terminologies of sales makes the process difficult. What more the process of attracting customers/subscribers/visitors just to convert them into cash cows. This is the same concept that ClickFunnels tries to make easy. Knowing how to make money using ClickFunnels is a vague process right now, but we’ll try to walk you through on this post.

To make it simple, there are two ways on how this system can make you money: integrate it on your website or become an affiliate.

ClickFunnels is founded by Russell Brunson and is exactly what its name implies. It’s a landing page software designed to make the creation of sales funnel easier. It’s a one-stop package where you no longer have to hire developers or designers just to make attractive and converting lead pages. You can sell your product or someone else’s while making sure that you’re actually making profits on top of the marketing and operation costs you shelled out.

How it works

how to make money using ClickFunnels

ClickFunnels isn’t simply about attracting a site visitor to buy an item. It also targets upselling other products from your shelf. The process could also include cross-selling where ClickFunnels can issue a limited offer of another product, say your cookbook or a tabletop grill. But for those who are reluctant to spend a larger amount, down selling will be the strategy.

Upselling products or services to your customers is one way on how to make money using ClickFunnels. Some sites even experience up to 1,000% increase in their sales through the use of a sales funnel tool like ClickFunnels.

The key here is making your sales page eye-catching enough for a customer to at least drop his e-mail. At that moment, you got them for life. You can send offers or notify them of a new upsell or down sell offer, however, minimizing the risk of spamming.

When it comes to the ease of use, ClickFunnels has a drag and drop system. Anyone can customize their pages to their heart’s content. The ClickFunnels system also made payment capturing easier, and for every customer who enters their credit card number, an upsell or down sell can be offered.

ClickFunnels employs split-testing. This is where two version of the same page is pitted against each other to see which one works best for attracting visitors and increasing conversion rates.



The catch for ClickFunnels is you don’t pay them until they close a sale. As much as there’s truth to this, you’ll have to move it on the trial phase before spending a single penny for their recurring fee. The flagship ClickFunnels software will help marketers who don’t know how to code or design their lead pages. It streamlines the process of building a sales funnel in just one tool and without the need to hire developers or designers. If you do it right, you’re going to enjoy how to make money using ClickFunnels.

On this software, you’ll get a shopping cart, autoresponder sequences, individual pages, and a merchant account. You’re free to choose what you want your pages to contain. It can be a webinar opt-in, a lead generator, or a direct sales conversion. All of this can happen using the drag and drop feature of the ClickFunnels software.

The interface is intuitive and I can say that it deserves the hype it’s gathering in the marketing world. You can add an affiliate center or an order form in just a few clicks.


The Actionetics product of ClickFunnels is the one responsible for maximizing the “Second Funnel”. Many marketers tend to focus on their sales pages that they forget to make use of the leads they generate from it. By using Actionetics, you can jettison your usual email autoresponders, messaging bots, push notifications, and other customer communication that either bore them or irritate them.

The Second Funnel that we’re talking about here is the “Follow-Up” Funnel. At some point, the Follow Up Funnel can earn more than the front-end funnels you make through landing pages. The Actionetics tool will send messages and offers to your customers wherever they are as long as they need it. It ditches the one-size-fits-all manner of communicating to customers that have very little conversion rates.

This tool analyzes what type of customer is visiting your funnel and you get to respond to them with messages tailored to their browsing behavior. You won’t communicate to your customers with your plain and generic emails. Although the Actionetics tool will still allow you to schedule and send typical emails, there is more functionality on it to increase your sales. It’s one way on how to make money using ClickFunnels.


The Backpack tool is a useful software for a website or business who wants to create their own affiliate program. As you know, an affiliate program is a great way to sell your products or service without the need for additional marketing on your end.

Traffic coming from affiliate links is the best quality traffic you can gain on your site. Word-of-mouth has worked its magic even before the internet shared its glory within us. And if you’re marketing a product, this same referral system may convert way better than some of your marketing strategies.

But as much as affiliate marketing is lucrative for both the affiliate and the business owner, setting it up can be a pain the ass. The technicality is enough to discourage a business owner. Imagine, you have to deal with setting up affiliate IDs, customized shopping carts, affiliate pages, and more. And for someone who doesn’t know how to code, this is a nightmare of expenses.

ClickFunnels markets Backpack to be a one-stop tool for setting all your affiliate program needs. The catch? Sticky cookies. The conventional setup is this: an affiliate link sold an item from your website and you sent the affiliate his commission. The process ends. But with sticky cookies, the affiliate will still receive commissions from a buyer who directly purchased another batch of goods from the main product website. That’s even after two weeks’ time!

This will encourage affiliates to market your products even more. That translates to towering sales for you and more ways on how to make money using ClickFunnels.

Also Read

The Etison Editor

ClickFunnels’ pitch is this: you don’t have to feel handcuffed due to your lack of knowledge of designing or coding. This is exactly what their Etison Editor will do. The editor found inside the ClickFunnels tool has a drag-and-drop system that will allow you to choose pre-designed templates and tweak it as you wish. There’s no need to deal with CSS or Javascript, a big sigh of relief for non-programmers who want to make their website look professional.

One good example I found here is setting up an opt-in page. This part could be a headache if you manually set up the database and edit your page. Plugins aren’t much of a help either. You can also create sales pages, upsell pages, order forms, webinar opt-ins, membership platforms, and more.

Automated Facebook and email marketing

This is probably under the wing of the Actionetics tool wherein you can set up an automated follow-up without the expense of customizing the messages. Just keep in mind that you have to pay separately for the ads placed in Facebook. This is different from the recurring fee you pay for enjoying the software. Anyway, you can get your cash back once you figure out how to make money using ClickFunnels.

14-Day Trial

The ClickFunnels system will give you a free 14-day head start to make your sales funnels and start earning cash before you have to pay them. You have to be fast if you want to make the most out of this allowance.

Smart shopping cart

You can always use a conventional shopping cart on your website, but ClickFunnels offer their smart shopping cart with a one-click upsell feature. This will increase your sales as customers would be lured to purchase a more expensive product.

Streamlined system

Using ClickFunnels, you no longer have to code anything.  The system is streamlined and spoon-fed for your marketing needs. However, don’t expect the technicality to be gone in a snap. Setting up these features will still require a certain level of knowledge about website setup and marketing. Knowing how to make money using ClickFunnels still needs a lot of work.

The affiliate program

It’s either you incorporate ClickFunnels to your website to market your products or avail their affiliate program. Either way, you’ll make a lot of money. For someone who doesn’t have any products or service to market, being an affiliate of ClickFunnels will be the money-maker.

They pay commissions using their very own Sticky Cookies so you can expect more income than any other affiliate program. You can either promote their backend products or the front end goods to receive commissions straight from them.

Here’s one unique affiliate opportunity: get them 100 new ClickFunnel users through your affiliate links and they’ll buy your dream car. After getting at least 100 new users of their product, you can lease a car that you like, send proof to them that you have it, and they’ll send you $500 a month for the car payment.

I suggest that you target to get at least 200 new users for ClickFunnels to enjoy their $1,000 monthly car lease reimbursements. You can get paid and have your dream car, but there’s a lot of work to do before achieving this. Your website should have enough traffic and the new users should keep using ClickFunnels. You go down to 99 and you’ll have to pay a month of car cost.


Easy integration

You don’t have to sweat the integrations of ClickFunnels’ systems like the creation of sales pages or setting up a shopping cart. It also handles API integrations without the fuss. A great way on how to make money using ClickFunnels.

It really makes money

The good thing about ClickFunnels is they are bent to make their users earn money. May it be for the integration of the funnel into individual websites or being an affiliate, all of these pay well. You can make at least a thousand bucks a month if you’re willing to do the work.

It has a WordPress Plugin

You can easily integrate ClickFunnels into your WordPress site by simply downloading and installing their plugin. However, updates for this plugin were issued two years ago and was only tested up to the 4.5.13 version.


A bit too pricey

There are only two pricing options for ClickFunnels: it’s either you get the basic ClickFunnels package for $97 or the complete tool package for $297 a month (the Etison package). It’s expensive but could be worth if you know how to make money using ClickFunnels. They also have their own upselling technique, as you see.

The hype is something to be cautious about

There’s so much hype for ClickFunnels that it’s easy to get caught and drown on it. You can be forced to learn Russell Brunson’s marketing techniques instead of exploring your own means. Whether this is a disadvantage or not, it depends on your point of view. If you let yourself get suck on their own “sales funnel”, one sure thing is you’ll end up buying Russell Brunson’s books and other resources.

You might also want to be realistic with the income as well as the car promise. It entails a lot of work before actualization.

Customer service doesn’t help that much

They have a reliable customer service desk but only to a limited extent. The customer service agents can only answer basic questions but not trained to respond to the technicalities of the products/services.

Knowing how to make money using ClickFunnels is the start of having a passive source of online income. There’s so much hype for this system but you can benefit from it if you know how to integrate it well on your site. But if you’re someone who doesn’t have anything to sell, being an affiliate also has a promise of wads of cash.